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FNY
Hello? Howdy? Hey? That’s me: always trying to find the words that stick.
I’m a multifaceted copywriter who loves writing just as much as dissecting trends, exploring niche aesthetics and understanding human behavior. And I’m a little obsessed with making them work together — which is why the projects you’ll find here live somewhere in the intersection of creativity, commerce and culture.
Okay, I think I’ve got it now: welcome.
Hello? Howdy? Hey? That’s me: always trying to find the words that stick.
I’m a multifaceted copywriter who loves writing just as much as dissecting digital trends, exploring niche aesthetics and understanding human behavior. And I’m also a little obsessed with making them work together — which is why the projects you’ll find here live somewhere in the intersection of creativity, commerce and culture.
Okay, I think I’ve got it now: welcome.
Hello? Howdy? Hey? That’s me: always trying to find the words that stick.
I’m a multifaceted copywriter who loves writing just as much as dissecting trends, exploring niche aesthetics and understanding human behavior. And I’m a little obsessed with making them work together — which is why the projects you’ll find here live somewhere in the intersection of creativity, commerce and culture.
Okay, I think I’ve got it now: welcome.
My expertise
Combining creativity with commercial precision to drive meaningful results.
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Key skills
Copywriting Concept Development SEO/GEO Social Search UX-copy CMS savviness
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Key skills
Copywriting Concept Development SEO/GEO Social Search UX-copy CMS savviness
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Experience
Copywriter - H&M, 2025-current Copywriter, Spoon Agency – 2021 – 2025 Content Producer, Åhléns 2021-2021 Copywriter & Forecaster, Swedish Fashion Council – 2018–2019
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Experience
Copywriter - H&M, 2025-current Copywriter, Spoon Agency – 2021 – 2025 Content Producer, Åhléns 2021-2021 Copywriter & Forecaster, Swedish Fashion Council – 2018–2019
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Education
Copywriting, Berghs Digital marketing, Medieinsitutet Cultural Studies (BA, major: Journalism), Lund University
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Education
Copywriting, Berghs Digital marketing, Medieinsitutet Cultural Studies (BA, major: Journalism), Lund University